3/7/2007

Welsh women are being encouraged to take up a career as firefighters in a new campaign starting today.

The Welsh Assembly Government has joined forces with Wales’ three fire and Rescue services to raise awareness of the opportunities available. A one stop phone number has been created to help women considering a career as a firefighter.

The initiative also includes a country wide advertising campaign featuring four female firefighters from across Wales and supported by an awareness raising DVD.

Chief Fire Officer of South Wales Fire and Rescue Service, Brian Fraser, said:

"The three fire and rescue services in Wales are committed to equal opportunities, and we hope that by developing a positive action strategy aimed at increasing awareness and interest amongst women we will encourage more of them to consider a career as a firefighter.

"We are keen to stress to all potential applicants that we are moving away from the traditional and stereotypical firefighter image. Our firefighters come in all shapes and sizes and from all walks of life.

"The Fire and Rescue Service is a truly community based organisation, so it’s important that the employees of the Service should reflect the communities we serve."

Historically it has been difficult for fire and rescue services in the UK to attract women. Only 2% of whole-time and 3% of retained firefighters are female.