An investigation into national identity in Britain reveals that Welsh patriotism is stronger than any revived English national pride over the border.
More than two in three people in Wales (67 per cent) regard themselves as being Welsh first and foremost. Over the border, 31 per cent of people regard their primary identity as English.
Just a fifth of people living in Wales (21 per cent) say that they regard themselves primarily as British. This is less than half of the percentage of the English population (34 per cent) who say that their primary identity is British.
Few people on either side of the border regard themselves as being primarily European. Just one per cent of the Welsh and four per cent of people in England say that they feel their main sense of identity is European - despite the UK being in Europe for over 30 years.
Regionalism is less strong in Wales than in the rest of Britain. Only 9 per cent of Welsh people said that their primary loyalty was to their county, compared to 21 per cent of English people. The strongest identification with a county across Britain was in Cornwall, where 44 per cent of people said they felt Cornish, rather than English or British.
Morgan Stanley asked a representative sample of more than 4,000 adults living in Britain what supranational, national or regional identity they considered most relevant to them.
Jeannine Farhi, Managing Director, Morgan Stanley's Consumer Banking Group, which commissioned the survey, said: "Wales is clearly a distinct society within the United Kingdom and many Welsh people feel patriotic about their country and its achievements. It is interesting that English people meanwhile still feel more loyal to the shared identity of being British."
* There was no gender divide when it came to the question of feeling Welsh first and foremost. 67 per cent of both sexes said that their primary identity is Welsh. Men were more likely than women to feel principally British (24 to 17 per cent), while women were more likely to identify principally with their local county (12 to 6 per cent).
* A sense of British identity is strongest in the AB social groups in Wales, where 36 per cent of people feel British first and foremost, and weakest in social groups C2 and DE, where only 14 and 16 per cent of people feel principally British.
* Age does not seem to be a factor in swaying people's loyalties. 66 per cent of 20 to 29 year olds feel primarily Welsh ,compared to 63 per cent of 50 to 59 year olds. Likewise, 24 per cent of 16 to 19 years olds in Wales feel principally British, compared to 26 per cent of 50 to 59 year olds.