Welsh interactive agency Sequence has been commissioned by BBC Wales to develop a suite of interactive games for the new Doctor Who series, due to be aired later this spring.
The contract was awarded to Cardiff based Sequence, after stiff UK wide competition as part of the BBC's commitment to outsource the design and development of some of its online content.
"It is a real coup for Sequence to be awarded this piece of work", said Chris Haresign, Sequence's Business Development Director. "We're really pleased. It's a truly exciting commission that allows our creative juices to flow, especially when you consider that Doctor Who is one of the BBC's flagship productions."
James Goss, editor of the BBC Doctor Who website said, "As soon as Doctor Who ends on TV, the adventure continues online, only suddenly you're helping your heroes, defending the earth, locating alien artefacts, or saving history. It's the next best thing to travelling in the TARDIS yourself.
"We instantly found the Sequence team a pleasure to work with and are delighted with the quality of the output they produce. It's always a worry that the outsourcing process can stimulate an uncomfortable degree of separation between organisations, but in this instance the Sequence team have dove-tailed seamlessly with our own production team."
The commission sees the creation of a virtual world consisting of mini websites and games that build upon the themes of each episode, and allow viewers to immerse themselves in the characters' lives, and face the challenges, decisions and excitement that they do.
Mark Johnson, Sequence Creative Director said, "Each element of the interactive experience has been carefully scripted to ensure a careful fit with the series. In the quest for perfection the design and development of the games saw the BBC commissioning content specifically to add to the authenticity of the interaction experience."
"We were thrilled to receive the news that we had won the work, and it's fantastic that the online element of the production will be delivered from South Wales, the very region that has been responsible for the regeneration of the Doctor!"
Sequence employs 32 people and is the largest interactive agency in Wales. It does a lot of work with the Welsh Assembly Government, Welsh Development Agency, Storm Models and Cardiff University, amongst others, and approximately 65 per cent of its client base is in Wales.
The Doctor is scheduled for an appearance in April, and viewers will be able to enter his World online at bbc.co.uk/doctorwho.